Troop
A new troop in town.
Troop wasn’t interested in being one of many. They set out to create a new drink for a new generation. But their bold personality didn’t fit their initial look and feel. They were ready to position themselves against the hard seltzers that dominated the aisle and tell their story with clarity and confidence.
- BRAND STRATEGY
- VERBAL DESIGN
- WEBSITE COPYWRITING
- *VISUAL DESIGN
- *WEBSITE DESIGN
- *PACKAGING
- *KATI FORNER COLLABORATION
Key Copy
- Give a damn.
- Savor the sip.
- Level up your libation.
Description
Full flavor, full strength cocktails for a new class of drinkers.
For the real ones.
Troop’s founding purpose was to create an alternative to the drinking culture of excess for themselves and their friends. It turns out they were not alone; many people were tired of measuring their evenings in drinks and eager for more authentic connections. They just needed a go-to cocktail to take whenever and wherever. We partnered with Kati Forner to craft a brand that not only lived up to the founders’ ideals, but stood out on a crowded shelf. You can find Troop at a Whole Foods near you.
A final word.
Branding is a true test of your conviction. Find some and don't look back.
Credits: Katie Forner Studio; Design, Sarah Holden; Web Development