Kally
Hangover who?
The sober curious crowd is growing and so are the non-alcoholic options on the table. To reimagine the drinking occasion, Kally reimagined the drink. It’s unlike anything, yet exactly what the moment calls for — a deliciously complex taste that knows how to get a conversation started.
- Brand Strategy
- Verbal Identity
- Visual Identity
- Packaging System
- Website Design & Copy
Key Copy
- A taste you can only experience.
- Creativity meets craft.
- Liberate the senses.
Creating excitement beyond inebriation.
Why couldn’t a non-alcoholic drink be just as complex, interesting and considered as a phenomenal glass of wine? This single question became fundamental to our process. We leaned on the culinary world for inspiration but put the heart of the storytelling around the beauty and chemistry of a perfect meal that lasts well into the evening. We romanced the ritual, not the substance and crafted a brand that’s both seductive and delicious.
Flavor Kaleidoscopes
Kally is truly unique and quite hard to describe so we wanted that “what is this?” provocation to start at the packaging level. Kaleidoscopes take recognizable objects and mirror them into abstraction which we thought was both a unique visual device, and an apt metaphor for the transformation of ingredients in Kally.
A final word.
A simple provocation can produce a world of possibilities.
Photography by Ashley Batz and Caitlin Beyer.