Sherlock
Reframing retirement for a new age.
There’s a lot to navigate when you approach 60 — Medicare, financial planning, retirement, estate planning, and so on. These decisions are sensitive and people often avoid making them. Sherlock was determined to offer a better way through service and software. But how do you get people to act on something they don’t want to think about?
- Brand Strategy
- Verbal Design
- Visual Design
NARRATIVE
A new chapter full of new stories, new challenges and plenty of new opportunities. A fresh canvas to be painted once again — but this time with some hard-earned wisdom, a lot more perspective, and some well-earned laugh lines.
Key Copy
- Plan like your dreams depend on it.
- It’s not about what’s left, it’s about what’s next.
- Don’t let planning get in the way of living.
Rules are meant to be broken.
In our research we found that many people weren’t planning for retirement because they weren’t planning to leave their jobs, passions or slow down. Current solutions weren’t targeting their ambitions or how they envisioned retirement. This insight drove our storytelling and our positioning. Sherlock became your “later life navigator,’ an expert guide that helps you write your own retirement rules. What once felt overwhelming, now had a sense of freedom — a new chapter for you to design and care for.
A final word.
Sometimes a mindset is a far better target than a demographic.